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Our Story

A message from Impact Baits

Welcome to Impact Baits! We are a soft plastic bait company owned and operated by Johnny De Bartolo and Steve Bassnicki. We are located in southern Ontario near the waters of Lake Simcoe. We are anglers just like you! Having developed a deep passion for fishing soft plastics after countless years spent fishing the many lakes and many spieces Ontario has to offer, We extend that knowledge into our different baits and colours. It is our mission to provide the most effective baits for the many fishing methods and techniques used by anglers today. We at Impact Baits share the same passion for fishing as you do! After achieving so much great success ourselves from specially hand poured baits, it seemed only natural to share to the world our revolutionary brand of baits and lures. Starting at only $5.99 a package, Impact Baits brings you the tournament quality baits you deserve without the big price tag.


Make an IMPACT! - Johnny De Bartolo & Steve Bassnicki, Owners of Impact Baits.